The Red Devils is in the details.
Written by Jesse Baroka on June 20, 2019
IRONWOOD – A group of approximately 20 parents, teachers, coaches and community members from the Ironwood Area Schools have been holding meetings to discuss the Red Devils branding where they will keep the Red Devils Name but come up the details on what the logo will look like down to the shade of red that will be used going forward. Tuesday’s discussion centered on what version of the Red Devil the district should use, with Superintendent Travis Powell showing the audience the wide variety of images that can be found throughout the Luther L. Wright K-12 School, With at least four different versions of the devil imagery just in the gym area alone. Ultimately, the group favored the devil used on the safety mats or crash pads on the walls behind the basketball hoops in the school’s second floor gym. Powell also showed the group what some local organizations have done during their recent rebranding efforts, including Gogebic Community College’s policy regarding the proper use of the school’s logo and colors in various situations. If Ironwood adopted a similar policy, it would also clarify which shades of gray, black and white would be used in district-authorized materials and what color patterns would go together. The group is also discussing what fonts the district should adopt for the lettering on its materials. No official fonts were decided, with the group agreeing that some fonts work better in some places than others — such as a script font better suited for baseball uniforms rather than basketball uniforms. Powell said he will put together some options for possible fonts and other decisions that still need to be made in future meetings.