Pure Michigan marketing campaign gets underway
Written by Jesse Baroka on November 22, 2021
LANSING, Mich. (AP) — Pure Michigan is marketing the state’s upcoming winter season in an advertising campaign running in key regional and state markets. Michigan’s Economic Development Corp. says the Still Pure Michigan campaign is expected to run through the end of February and use broadcast and connected television, online video and digital ads, and social media. Much of the focus of the tourism and marketing campaign will be on travel and shopping. Advertising spots will run in some of Michigan’s largest cities. The ads will be seen in several states including Illinois, Ohio, Indiana, Wisconsin, Minnesota and Kentucky. This year’s total winter advertising budget tops $3 million.